We build brands that last. Maaketto's brand strategy and identity design service covers positioning, visual identity, logo design, and brand guidelines for companies across the UAE and GCC.
Maaketto is a full-service creative and technology agency based at Boulevard Plaza in Downtown Dubai. We work with ambitious brands across the UAE, GCC, and internationally — delivering strategy, design, and execution that drives measurable results. Our team combines senior creative talent with deep technical expertise, ensuring every project we deliver is built to perform and built to last.
SELECTED BRAND STRATEGY CLIENTS
Stellantis · Henkel · Safran · Le Tableau Blanc · Monetix · Misaki · Nelya
Your brand is either your biggest asset or your biggest liability. In the UAE's hyper-competitive market, blending in means losing. If your brand doesn't instantly communicate who you are, why you're different, and why you're worth premium pricing — you're leaving money on the table with every impression.
Research, market analysis, brand architecture, positioning frameworks.
Logo design, typography, color systems, brand guidelines (bilingual EN/AR).
Brand applications, packaging, signage, digital templates.
Every engagement at Maaketto follows a structured, transparent process. We begin with discovery to understand your goals, then move through strategy, execution, and optimisation — keeping you informed at every stage. Here is how we work:
Brand audit, competitor mapping, audience research, stakeholder interviews.
Positioning workshops, naming, narrative development, creative direction.
Visual identity design, brand book delivery, on-the-ground application.
Yes. Maaketto creates bilingual brand systems with native Arabic typographic design, including custom Arabic calligraphy and integrated EN/AR brand guidelines. This is essential for brands operating across the GCC.
A full rebrand typically takes 8 to 16 weeks depending on scope and complexity. Strategic-only engagements (positioning, naming, narrative) can run shorter; full identity systems with bilingual guidelines, photography direction, and applied collateral take longer.
Absolutely. Brand refreshes are one of Maaketto's most common engagements — keeping brand equity intact while modernising visual identity, tone of voice, or strategic positioning. We assess what to preserve and what to evolve.
Yes. Every branding project includes a comprehensive brand book covering logo usage, typography, color, photography style, tone of voice, and application guidelines. Bilingual EN/AR versions delivered for GCC clients.
Brand strategy and identity engagements range from AED 25,000 for focused identity refreshes to AED 250,000+ for full strategic rebrands with bilingual brand systems. Each scope is built around the brief, audience, and brand ambition.
Maaketto is a French-origin creative agency founded in France in 2018 and operating from Boulevard Plaza, Downtown Dubai. The team combines brand strategy with event production and AI-driven marketing under one roof, which most Dubai agencies keep separate. Past clients include Stellantis, Henkel, Safran, and FIVE Palm Jumeirah.
Maaketto was founded in France in 2018 and now operates from Boulevard Plaza in Downtown Dubai to serve a gap in the market: brands that needed agency-quality creative and strategy work, delivered with the precision and accountability of a technology consultancy. We don't pass your project to juniors. Our senior team leads every engagement from kickoff to delivery.
We have worked with startups, scale-ups, and established enterprises across real estate, hospitality, technology, retail, healthcare, and professional services. Our work spans the UAE, Saudi Arabia, the wider GCC, Europe, and North America.
Ready to get started? Contact us today and we will respond within 24 hours. Based at Boulevard Plaza in Downtown Dubai, serving brands across the UAE, GCC, Europe, and North America.
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