Background:
MICHE Bakery, an artisanal brand known for its naturally leavened breads and handcrafted pastries, partnered with Maaketto to redesign its website. The objective: enhance brand storytelling, showcase their product craftsmanship, and create an intuitive shopping experience that resonates with both local and global audiences.
Challenge:
MICHE needed a website that communicated the authenticity and artisanal essence of its bakery goods, while offering a modern, seamless user experience. The redesign had to balance visual appetite appeal with performance and usability.
Solutions:
Visual Identity & UI Design
- Introduced a warm spicy red color palette to evoke comfort and appetite.
- Integrated layered, staggered product imagery to create a dynamic and immersive visual flow.
- Selected the Poppins font for its clean, modern aesthetic and excellent legibility.
Product Presentation
- Developed structured sections for Whole Grains, Cookies, Viennoiserie, Pastries, and Flours.
- Used high-resolution product photography with thoughtful layouts to inspire and inform customers.
Content & Engagement
- Added a Recipe Hub, encouraging customers to explore creative ways to use MICHE breads at home, increasing dwell time and engagement.
- Integrated storytelling to highlight the traditional baking process and brand ethos.
User Experience & Performance
- Designed a frictionless, responsive interface across all devices.
- Streamlined navigation, optimized for conversion and discoverability.
Implementation:
Over a 6-month timeline, Maaketto collaborated closely with MICHE through iterative design and testing phases. The final delivery aligned with both the brand’s heritage and digital ambitions.
Result:
- Enhanced Visual Appeal: The new website saw a 40% increase in visitor engagement, with users spending longer periods browsing due to the attractive layout and visuals.
- Increased Traffic: Website traffic increased by 30% within the first three months post-launch, with significant improvements in organic search rankings due to enhanced SEO.
- Customer Satisfaction: Feedback from customers highlighted the ease of navigation and the appealing design, which significantly improved the overall user experience.
- Sales Growth: MICHE experienced a 25% increase in online sales, driven by effective product displays and the new recipe section, which drew customers back to the site.
Maaketto’s redesign of the MICHE website brought the brand’s artisanal values to life through a modern digital experience. The new site not only elevated MICHE’s visual identity but also significantly boosted engagement, conversion, and customer satisfaction—making it a cornerstone of the brand’s digital strategy.
