Background:
Sisense is a leading business intelligence platform empowering users to integrate data from various sources and transform it into actionable insights. Known for its powerful data visualization capabilities, the company approached Maaketto to enhance usability, manage data overload, and elevate its digital experience across web and mobile.
Challenge:
Sisense users often face challenges navigating massive datasets, leading to cognitive overload and slower decision-making. The platform needed a redesign to surface relevant data more intuitively while maintaining performance, scalability, and brand consistency.
Solutions:
Maaketto took a holistic approach to enhance the Sisense platform’s usability and functionality:
- AI-Powered Intelligence: We implemented smart algorithms to monitor user behavior and dynamically suggest relevant dashboards, KPIs, and visualizations. These AI-driven features ensured users focused only on what truly mattered.
- User-Centric Research: Our UX team conducted in-depth interviews with 28 users to map frustrations, workflows, and needs. This research directly shaped our interface redesign strategy.
- Competitive Benchmarking: By studying key players in the BI space, we extracted best practices and identified market opportunities for Sisense to stand out.
- UX/UI Redesign: The interface was streamlined with clear visual hierarchy, intuitive data filters, and responsive layouts to facilitate faster exploration and improved usability.
- Modern Tech Stack: We leveraged HTML5, CSS3, and JavaScript on the frontend, with Python handling backend data processing. The result was a fast, scalable, cross-platform solution.
- Branding Overhaul: We refined Sisense’s brand image with a modern logo and complete brand guidelines—typefaces, color schemes, and usage rules—ensuring consistency across digital and print.
Implementation:
Spanning 12 months, the project was delivered through agile sprints with continuous testing and feedback loops. Each milestone focused on aligning user needs with technical innovation.
Result:
- Improved User Engagement: The AI-powered features significantly reduced the cognitive load on users, leading to a 40% improvement in user engagement.
- Enhanced Decision-Making: Users reported a 50% reduction in the time taken to identify critical insights from large datasets.
- Consistent Branding: The new branding elements were consistently applied across all channels, improving brand recognition and user trust.
- Increased Platform Adoption: Post-launch, Sisense saw a 30% increase in new user adoption, with positive feedback on the ease of use and functionality of the platform.
The new Sisense platform is a testament to the power of merging intuitive UX, advanced technology, and smart design. By reducing complexity and enhancing accessibility, Maaketto transformed Sisense into a more human-centered, results-driven product for data professionals worldwide.
